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DIRECTOR WORKS
 

DICE "Join The Waitlist" - Spec Ad
Wrote and directed a spec ad for DICE. Focused on storytelling, music, and breaking the fourth wall, capturing how easy it is to get sold-out tickets through the app’s waitlist feature.

DIRECTOR WORKS


SAE Indonesia Brand Video
Wrote a campaign script for SAE Indonesia, focusing on fresh storytelling and visual direction to connect with the next generation of creatives.
 

DIRECTOR WORKS
 

Janu Rahadi "Don't Let Me Be" Music Video
Directed and wrote the concept for Janu Rahadi’s music video, blending emotional storytelling with a raw, intimate visual style.

COPYWRITER WORKS

Camel – #BeyondTheOrdinary TVC Campaign [Version 1]
Worked on the campaign's concept, script and copy for Camel’s global #BeyondTheOrdinary campaign, focusing on bold storytelling that matches the brand’s adventurous spirit.

COPYWRITER WORKS
 

Camel – #BeyondTheOrdinary TVC Campaign [Version 2]

Worked on the campaign's concept, script and copy for Camel’s global #BeyondTheOrdinary campaign, focusing on bold storytelling that matches the brand’s adventurous spirit.

COPYWRITER WORKS

Camel Kretek - Digital Commercial

Wrote copy and campaign messaging for Camel Kretek’s digital commercial at Epic Creative Agency Indonesia, blending tradition with a bold, modern edge.

COPYWRITER WORKS
 

GlicoWings "Frostbite Flavourvicious" Digital Commercial

Brought classic Japanese aesthetics to life by channeling kaiju culture through the Cookies & Cream ice cream collection.
Worked on script copy and original lyrics to support the bold and cinematic storytelling.

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