DIRECTOR WORKS
FARRAGO "Flex" - Digital Ad
Wrote, produced and directed a digital ad for a London shoe brand, bringing to life the flexibility of its interchangeable accessories.
DIRECTOR WORKS
Janu Rahadi "Don't Let Me Be" Music Video
Directed and wrote the concept for Janu Rahadi’s music video, blending emotional storytelling with a raw, intimate visual style.
COPYWRITER WORKS
Camel – #BeyondTheOrdinary TVC Campaign [Version 1]
Worked on the campaign's concept, script and copy for Camel’s global #BeyondTheOrdinary campaign, focusing on bold storytelling that matches the brand’s adventurous spirit.
COPYWRITER WORKS
Camel – #BeyondTheOrdinary TVC Campaign [Version 2]
Worked on the campaign's concept, script and copy for Camel’s global #BeyondTheOrdinary campaign, focusing on bold storytelling that matches the brand’s adventurous spirit.
COPYWRITER WORKS
Camel Kretek - Digital Commercial
Built the concept and campaign messaging for Camel Kretek’s digital commercial at Epic Creative Agency Indonesia, blending tradition with a bold, modern edge.
COPYWRITER WORKS
Dana #AwasJebakanBadman - Digital Commercial
Develop the campaign and story for Dana's digital commercial to fraud prevention while emphasizing DANA’s commitment to digital security, at Epic Creative Agency Indonesia.
COPYWRITER WORKS
GlicoWings "Frostbite Flavourvicious" Digital Commercial
Brought classic Japanese aesthetics to life by channeling kaiju culture through the Cookies & Cream ice cream collection.
Worked on script copy and original lyrics to support the bold and cinematic storytelling.